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It’s probably best not to get caught up in arguing where bed and breakfasts end and where boutique hotels begin. Suffice it to say that Thirty Two occupies the conceptual gray area where the two meet — and that classification is wholly irrelevant to the experience of actually staying here.

The setting is Cheltenham, the spa town at the edge of the Cotswolds, and the immediate situation is a well-preserved Georgian townhouse at the geographic heart of the town. With four rooms, three of them actually junior suites, it’s cozy and intimate. All very fine as far as it goes.

What pushes Thirty Two over the top, into the territory of the most exceptional hotels, is its style. The proprietors, a pair of Jonathans, have an eye for the sort of eclectic interior design that assimilates historical elements and modern influences in balanced measure.

As a result this place is effortlessly chic, in a way you, your niece and your grandmother might equally appreciate. And it’s not just the furniture that’s expertly curated. Right down to the linens, the toiletries, and the food on the breakfast table, every aspect of the experience is chosen with taste and confidence. As long as that taste is trustworthy, there’s nothing left to want.